Free Post analytics The Case for Marketing Attribution Dunking on marketing attribution is popular on Twitter. I’ve worked on marketing attribution projects, which makes me highly sympathetic to the claims of people like Pedram Navid. I generally
Free Post analytics Big T was almost the next Kevin Pillar Barstool Sports recently released security footage of an employee throwing a High Noon can. Dave Portnoy claimed the throw could have killed someone. Similar sentiments were found from viewers on
Free Post e-commerce Shopify Cohort Analysis: How Long Does a Shopify Store Last? What chance does your dropshipping store have?Sure, cohort analyses on your own data is fun. But have you ever tried to analyze the cohorts of a publicly traded company? For this example, I’m going to try to perform some cohort analyses on
Free Post analytics How to Find the Source of Your Best Customers CAC is overrated. Long live LTV.No one says, “I want the cheapest lawyers.” - Peter Fader So why go after the cheapest customers? But that’s precisely what a
Free Post analytics Finding Time to First Purchase for an E-Comm Customer Congrats! Someone has signed up for your store’s newsletter, downloaded your app, or created an account on your site. Getting more users is cool, but it doesn’t pay