The Conn

You may be a software engineer, but you can also think of yourself as a nuclear engineer. You start something from nothing, and when you step away that process needs to keep running without much human intervention. Your work may even have requirements, safeguards,

If you work in e-commerce, you probably have these following questions: Month-over-month, how are our sales doing? How many new customers purchased last month? How many repeat customers purchased last month? What percentage of users are still purchasing 12 months after initial purchase? Luckily,

Salespeople are incentivized to grow revenue. Finance folks are incentivized to understand cashflows. What are marketers incentivized to do? One answer might be "drive traffic." A more sophisticated answer might be "drive qualified traffic." Another answer might be optimize LTV / CAC. These are good